Cotopia Partner & Distributor Guide

Summary at a glance

• Product: Cotopia — QR & SKU Maker / Scanner (single-file web app + partner materials).
• Fees (per Product Agreement): Admin / Enrollment Fee (one-time) + Continued License & Tech Support Fee (mandatory, 90-day cadence).
• Admin Fee examples: Tier 1 $349 | Tier 2 $549 | Tier 3 $749 | Tier 4 (white‑label) $949+.
• Continued License & Tech Support Fee: initial $79 (first 90 days), then $149 every 90 days thereafter.
• Included Tech Support: for Distributor personnel only (see Agreement for details).

1. Commercial model & pricing — how you make money

Costs to Distributor (paid to Cotopia)

• Admin / Enrollment Fee — one-time at execution (tier-dependent).
• Continued License & Tech Support Fee — mandatory recurring: initial $79 then $149 / 90 days.
• Recruited Distributor flow: you may keep Admin Fee collected from downstream; remit their initial $79 to Cotopia within five business days.

Suggested reseller pricing strategies (examples)

VAR / Services bundle (recommended)

Offer integration, CSV SKU onboarding, packaging and training. Example: $1,399 one‑time + $299 / 90 days.

2. Tier selection & included features

Pick Tier 1 or 2 to start; upgrade when you need co-branding, SLAs or white‑label rights.

3. Onboarding checklist (step-by-step)

Pre-signing (sales)

1. Identify Territory and Tier.
2. Prepare corporate docs and Unique Company Name (DBA may not include “Cotopia”).
3. Choose support model: Distributor-as-Middleman (default) or Distributor-Handles-Direct.

Execution & initial payments

1. Pay Admin Fee and initial 90-day $79 to Cotopia (per Product Agreement).
2. If recruiting downstream Distributor: collect Admin Fee (you may retain) & remit their $79 + paperwork within 5 business days.

Post-execution provisioning

• Cotopia supplies partner portal, documentation, marketing kit, and training access.
• Complete onboarding steps to receive provisioning and license keys.

4. Operational responsibilities & compliance

• Report sales and activity per Product Agreement (monthly/quarterly).
• Pay taxes (VAT/GST/sales tax) for your invoices; Cotopia pays net income taxes.
• Use Cotopia Marks only per Agreement and brand guidelines.
• Follow elected support model & clarify to customers who provides support.

5. Technical & product guide — features, workflows & integration notes

High-level features

• Generate QR, SKU label, or both; export PNG/SVG.
• Embed small files into QR (≤ ~6KB) or generate manifest + ZIP for larger files.
• Chunking for large files (client-side), CSV SKU import, templates (vCard/URL/JSON), local persistence.
• Scanner: camera or image file; manifest verification via SHA‑256 reported in QR payload.

Integrations & hosting patterns

Recommended technical checklist

• Host over HTTPS (camera access requires secure context).
• Test scanning across iOS Safari, Android Chrome, desktop browsers.
• Provide reassembly tool for chunked parts and verify SHA‑256 server-side.
• Ensure correct CORS and Content-Disposition headers when serving ZIPs.

6. Go-to-market materials & suggested bundles

Suggested bundles

• Starter Pack: license + 1-hour training + CSV import (example price: $1,099 due at signing; $249/90d recurring).
• VAR Pack: license + integration + CSV onboarding (example: $4,099 first period; $299/90d recurring).
• Enterprise / White-label: negotiated pricing, SLA and onboarding (example: $11,000 first period; $999/90d).

Sales messaging (core points)

• Create QR + SKU labels quickly; embed small files or deliver verified manifest+ZIP for secure file delivery.
• CSV SKU import and chunking for large catalogs.
• Customizable visuals and logos to keep brand consistency.

7. Support model & escalation

Distributor-as-Middleman (default)

Distributor is first-line support for Customers; Distributor personnel receive Included Tech Support from Cotopia.

Distributor-Handles-Direct

Distributor handles first-line support and only escalates to Cotopia under a separate SOW or Product Agreement amendment.

Recommended runbook

1. Triage & reproduce issue; gather logs and sample files.
2. For manifest mismatch, include original file, manifest, and SHA‑256 details when escalating.
3. For Severity 1 incidents follow Exhibit B escalation matrix (rapid escalation).

8. Legal & compliance checklist

• Use Cotopia Marks only per Product Agreement and after timely payments.
• Do not materially modify Product or Documentation without written consent.
• Remit recruited distributors’ initial $79 and paperwork within five business days.
• Execute DPA if processing personal data where required.

9. Example customer scenarios

Scenario A — Local retailer

License + CSV SKU import + training. Price: $799 first 90 days + $300 onboarding; $249/90d recurring.

Scenario B — Marketplace integration

Embed widget on seller dashboard; bundle license into marketplace subscriptions; white-label if permitted.

Scenario C — Manufacturer field distribution

Chunk large training videos, host parts on CDN, provide reassembly utility for offline field devices.

10. Sample financial model (per customer)

11. Marketing & partner enablement assets

• Request from Cotopia: partner portal, logos, brand guidelines, screenshots, templated one‑pagers, integration snippets.
• Create: landing page, how‑to videos, quick-start PDF, reassembly script and email templates.
• Co-marketing: coordinate webinars, case studies, partner listing on Cotopia website.

12. Risks & mitigations

• Underpricing vs recurring costs — map to monthly equivalents and ensure margins cover $149/90d.
• Brand misuse — strictly follow brand guidelines; Cotopia may suspend trademark license for noncompliance.
• Recruited distributor paperwork delays — collect paperwork and remit fees within five business days.
• Large file distribution complexity — use chunking, manifest verification and provide reassembly tooling.

13. One‑page Pricing Sheet & Sample Quotes

Suggested reseller pricing (examples)

Sample quote — Starter Pack (copy/paste)

Customer: Local Retailer X
1) Cotopia License (first 90 days) — $799
2) Onboarding & CSV SKU import (one-time) — $300
Total due at signature: $1,099
Ongoing: $249 every 90 days starting Day 91

Terms: License and support per Product Agreement. Continued License & Tech Support Fee billed every 90 days.
      

Invoice line wording (recommended)

• “Cotopia QR & SKU Maker — License (first 90 days). Includes partner provisioning, license activation and Distributor support. Continued License & Tech Support Fee applies every 90 days.”
• “Onboarding & Integration — CSV SKU import, POS integration and training. One‑time professional services.”

Next steps checklist

1. Decide Tier and support model; sign Product Agreement.
2. Pay Admin Fee and initial Continued License Fee.
3. Provision partner team (sales, tech, support) and host or embed the app.
4. Create pricing & bundles; pilot with 1–2 customers; refine pricing and ops.